Lost in Strategy?
Map it.

How do you make your decisions?

Narrative driven

Gary from Sales

"Customer X demands we build this feature!"

Aware of your landscape

Navigating using a Wardley map

Are you making strategic decisions based on opinions and narratives — not the actual situation?Too often, we lack awareness of the landscape before we decide what to do.

We lack maps.

Aurana offers Wardley mapping workshops to improve your situational awareness.

Wardley Mapping

Wardley Mapping won’t tell you what to do.But it will clarify your landscape by visualizing value chains and evolution.

  • Shared knowledge becomes visible.

  • Assumptions can be challenged.

  • Options are clarified.

It is an emerging technique for improving situational awareness, used by organizations like AWS and the US Department of Defense, invented by Simon Wardley.

Wardley map example showing value chains and evolution

Book Mapping Workshop

Introduction to Wardley mapping1 hour — 5000 SEK

An overview of core mapping concepts by example.

Key questions

  • Who are the users?

  • What are the users' needs?

  • What capabilities do we need to meet those needs?

  • What components do those capabilities need?

  • How evolved are these components?

Sources of friction

  • What's holding us back from evolving?

  • Which are our key constraints?

Clarify options

  • Which are our main options?

  • Which improved value chains can we enable?

House rules

Only one: "The only stupid questions are the ones you didn't ask."

Suitable for

  • Startup founders

  • Scale-up leaders

  • Management teams

  • Product & tech leaders in larger companies

Available workshop languages

  • English

  • Spanish

  • Swedish

Outcome

By the end of this workshop, you will be able to understand and create basic Wardley maps, and will already be ahead of most leaders when it comes to visualizing your landscape before making important decisions.

Need a deeper dive?

We also offer customized workshops where we will map your specific challenges.

Just mention "custom" in your request and we'll set it up.

Customer Quotes

Mel Anic, Serial entrepreneur

"Partnering with Aurana is pure ROI. They dive in, map the entire landscape, and surface blind spots you didn’t know existed—no sugar-coating, just actionable clarity.If you want a thought partner who challenges assumptions instead of rubber-stamping them, Jonas at Aurana is your guy."

Mel Anic, Serial Entrepreneur, Los Angeles, 10M+ USD sales

Mikael Klasson, CEO

"As someone new to Wardley mapping and considering very different strategic options, the process used in mapping our specific situation quickly showed us which paths to drop and which to focus on.Aurana turned a theoretical framework into something clear and usable in a few hours."

Mikael Klasson, CEO, Indskand Holding AB

[Redacted] COO

"Wardley mapping helped me understand where our organization was positioned and more importantly where we could go from here.I highly recommend a session on mapping your own business to provide clarity on strategic direction."

[Redacted], COO, US-based stealth startup

About Aurana

Jonas Wallenius

Aurana was founded by Jonas Wallenius. He helps founders and product/tech leads make better, context-aware decisions using Wardley Mapping.As a certified Wardley Mapping coach and realistic futurist, he uses maps to anticipate emerging technology and business trends, currently focusing on Blockchain and GenAI.He has founded and advised several startups in IT, fintech, and blockchain, co-founded the Blockchain Sweden industry association in 2024, and ran Decentralized Camp, Sweden’s largest blockchain meetup 2017-2023, with an excellent group of friends.

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